I just read about an exciting new film technology that is very exciting – especially if you’re an indie film maker. Basically it’s grassroots movie distribution. Tugg enables consumers to electronically pull on their theatre owners’ shirt sleeves and tell them what movies they’d like to see. In tests this has allowed the theater owners to broaden their scope to match the interests of their local community.
For instance, Spencer Klein was surprised when a group of architecture students organized a sold-out Thursday night screening of The Pruitt-Igoe Myth, a new documentary about the decline of American cities.
“It showed that there are guests out there who want to see some of this content that is not accessible through normal channels and who will mobilize if given the opportunity,” said Robert Lenihan, president of programming for AMC Theatres.
Check out the full LA Times article here.
Seems there is no end to the exciting opportunities opening up because of digital distribution combined with social media. We are living in interesting times.