Category Archives: Equipment/Software

Equipment and software related to filmmaking.

Schlotzsky’s – Lotz Better

Schlotzsky’s posted the spot we art directed for them. Check it out and “Like it” on YouTube.

Andie redwine produced the Austin-based shoot. It was directed by Storme Wood in two-and-a-half days. The shooter was Jim Flores on the Sony F3, the music and audio was by Matt Cooper, and it was edited in Final Cut Pro by Lee Rothenflue at Cut to Black.

The male lead, Alan Blyton, was exceptional (especially his facial expressions and his “explosion” sound when the sprinkles explode all over the kitchen). Callie Flores, his perfect foil, is great as his deadpan, but excitable daughter. The three breakroom co-workers (Heather Wallis, Danny Bates, Richard Jones) play him nicely when they see his disgusting, soggy, burger. I hope you all notice the complexity in the turntable sandwiches shot. Just sayin’, that was the extra half-day.

All-in-all, a fun shoot that Schlotzsky’s is really happy with.


Posted in Acting & Actors, Art Direction, Directing, Editing, Equipment/Software, Filmmaking, Music, Shooting | Leave a comment