Have crowd-funding laws for filmmakers finally caught up to the promise of the internet?
Well, up to $1,000,000 it has.
Up until now it has been generally illegal to crowdfund filmmaking because films are treated as an investment by the Securities Exchange Commission. So posting an ad on Craigslist was illegal because you were soliciting money for a risk venture (an security), filmmakers often didn’t know how to vet potential investors (taking whatever money they could from whomever made it available), and almost never realized that they were only allowed to solicit investment from a small pool of potential investors. You basically needed to register your security (your high risk film investment fund, which is what it was) with the SEC. But with the new JOBS Act, created to help loosen rules on small business funding, crowdfunding of films is now much easier and legal.
But what about Kickstarter, you ask?
Kickstarter crowdsourced through GIFTS. If you offered return (money) for the investment, it was not allowed.
These new rules on investment should really excite filmmakers!
Schlotzsky’s posted the spot we art directed for them. Check it out and “Like it” on YouTube.
Andie redwine produced the Austin-based shoot. It was directed by Storme Wood in two-and-a-half days. The shooter was Jim Flores on the Sony F3, the music and audio was by Matt Cooper, and it was edited in Final Cut Pro by Lee Rothenflue at Cut to Black.
The male lead, Alan Blyton, was exceptional (especially his facial expressions and his “explosion” sound when the sprinkles explode all over the kitchen). Callie Flores, his perfect foil, is great as his deadpan, but excitable daughter. The three breakroom co-workers (Heather Wallis, Danny Bates, Richard Jones) play him nicely when they see his disgusting, soggy, burger. I hope you all notice the complexity in the turntable sandwiches shot. Just sayin’, that was the extra half-day.
All-in-all, a fun shoot that Schlotzsky’s is really happy with.