I love that we live in an era where we get to experience a secret renaissance in our industry. The type design renaissance. What’s so secret about it? Tell your friends, kids, or even (in many cases) design industry co-workers, about a great new typeface (especially if it is subdued) and see if they get your excitement about it. And yet, it affects their perception of brands, companies, and organizations everyday. They don’t realize that Helvetica has been replaced.
One of my best days ever™ was having a couple of beers with Jonathan Hoefler after the HOW Design Conference in Miami. He may not remember it, but I’ll never forget it.
This is What I wanted to sound like: You know, the bowls in Acropolis Black Italic are a little slim. Do you think you could open them up a shave?
What I actually sounded like: You know that typeface Meta? Isn’t it awesome? That Erik Spiekerman. What a character. He wears glasses you know.
Hero worship got the best of me that day.
Regardless whether anyone outside the industry even notices though, the Typography renaissance is on! Handmade type, cool modern calligraphy, amazing fonts coming out every day with richer and richer character sets, and REAL font libraries available for use on websites. Remember when Gotham came out, becoming the new (or Neue) Helvetica? How about when Sudtipos, Rob Lueschke, et al hit the scene and blew up the market for script faces? When I started it was after the Herb Lubalin era and David Carson was starting to offend and excite us in equal parts. Today there is so much more going on, in a beautiful type of way…
Have crowd-funding laws for filmmakers finally caught up to the promise of the internet?
Well, up to $1,000,000 it has.
Up until now it has been generally illegal to crowdfund filmmaking because films are treated as an investment by the Securities Exchange Commission. So posting an ad on Craigslist was illegal because you were soliciting money for a risk venture (an security), filmmakers often didn’t know how to vet potential investors (taking whatever money they could from whomever made it available), and almost never realized that they were only allowed to solicit investment from a small pool of potential investors. You basically needed to register your security (your high risk film investment fund, which is what it was) with the SEC. But with the new JOBS Act, created to help loosen rules on small business funding, crowdfunding of films is now much easier and legal.
But what about Kickstarter, you ask?
Kickstarter crowdsourced through GIFTS. If you offered return (money) for the investment, it was not allowed.
These new rules on investment should really excite filmmakers!
Schlotzsky’s posted the spot we art directed for them. Check it out and “Like it” on YouTube.
Andie redwine produced the Austin-based shoot. It was directed by Storme Wood in two-and-a-half days. The shooter was Jim Flores on the Sony F3, the music and audio was by Matt Cooper, and it was edited in Final Cut Pro by Lee Rothenflue at Cut to Black.
The male lead, Alan Blyton, was exceptional (especially his facial expressions and his “explosion” sound when the sprinkles explode all over the kitchen). Callie Flores, his perfect foil, is great as his deadpan, but excitable daughter. The three breakroom co-workers (Heather Wallis, Danny Bates, Richard Jones) play him nicely when they see his disgusting, soggy, burger. I hope you all notice the complexity in the turntable sandwiches shot. Just sayin’, that was the extra half-day.
All-in-all, a fun shoot that Schlotzsky’s is really happy with.
It’s funny how your mind creates fears that are so unreal and tangential. I have never considered myself a sales person, but I’ve also not been afraid to connect with people. Well when starting Pinkhaus I was concerned about all the “sales” calls I was going to have to make and then going to see people to “ask for work”. What I’ve discovered is so enlightening – I don’t make any sales calls. Instead, I’m just reaching out to people I’ve known in the past and chat about really cool stuff, some of which is creative or work related. But it’s a subtext to the grander thing – a great relationship. And amazingly, work just happens. Jobs come out of interesting discussions, not sales pitches. I guess this is what they call Relationship Marketing. Now that I know, I wouldn’t have it any other way.
Welcome to Pinkhaus! We’re here and ready for anything. Check back often as we have a lot to say related to the creative community. And because we are involved in everything from print to movies, we’ll have a wide range of topics to talk about. So wander around, explore the site, and think pink.
The main objective of the Bauhaus was to unify art, craft, and technology.
The main objective of Pinkhaus is to do the same.